To cope with the increase in business and to meet customer demands in quality services, MaBelle decided to implement a cost effective but well proven IVRS solution to handle customer enquiries. After going through a thorough evaluation process of solutions in the market, MaBelle acquires the IVRS system offered by Epro based on our product's ease of use, good price/performance value, as well as our track record in the industry. With the IVRS implementation, MaBelle is able to provide round-the-clock channel for its customers to access for information and log enquiries.

"The system will be a perfect fit to MaBelle's customer oriented marketing strategy, and will further enhance the promotion of its Membership program," states Terry Leung, Epro Software Manager and Division Head.

About MaBelle Jewellery
MaBelle Jewellery opened shops in 1993, and was the first to introduce open counter jewellery retail chain store concept in Hong Kong. It pioneered the young, casual, open look in jewellery shop design, and was the first to offer fixed price model in its product offerings. With over 40 outlets in Hong Kong and multiple chain stores in China's major cities such as Shanghai and Beijing, MaBelle has established itself as the leader in the industry with mass appeal. MaBelle is a member of the Lee Heng Diamond Group, a leading diamond import and distribution establishment in the region.