To cope with seasonal high purchasing power in Christmas holidays, MaBelle joined Epro Telecom's IVRS/Dialer Hosting Services to promote their newly designed Christmas jewellery products. It is an IT media promotional channel which can efficiently deliver the message to target customers group. By committing to our service plan, MaBelle can leverage latest technology to generate more business opportunities in cost-effective way. At the side of MaBelle, brand awareness is raised by getting direct customers' response and solid impression through this channel. People will easily associate MaBelle with jewellery in fashion.

"IVRS/Dialer Hosting Services is a flexible tool that can be customized to clients' business nature; interactive campaign can also be integrated into tele-marketing. It is compatible to MaBelle's membership program of delivering continuous benefits to its members in effective way." states Terry Leung, Epro Telecom Software Manager and Division Head.

About MaBelle Jewellery
MaBelle Jewellery opened shops in 1993, and was the first to introduce open counter jewellery retail chain store concept in Hong Kong. It pioneered the young, casual, open look in jewellery shop design, and was the first to offer fixed price model in its product offerings. With over 40 outlets in Hong Kong and multiple chain stores in China's major cities such as Shanghai and Beijing, MaBelle has established itself as the leader in the industry with mass appeal. MaBelle is a member of the Lee Heng Diamond Group, a leading diamond import and distribution establishment in the region.