EPRO TELECOM Successfully Implemented EPICOR Customer Relationship Management and Business Intelligence Solutions for a Leading Catering Group

EPRO TELECOM has been appointed to deploy EPICOR Customer Relationship Management (CRM) and Business Intelligence (BI) solutions for a leading Catering Group in Hong Kong. The solution helps manage membership information, keeps track of the whole customer lifecycle and allows strategic analysis of customer information to be gathered and shared across the company, thereby creating competitive advantage, conducting strategic business planning, enhancing customer satisfaction, and increasing customer loyalty.

EPRO TELECOM worked with the company to design and customize the CRM solution to meet their business needs and growth requirements. The solution provides comprehensive features to supervise membership loyalty including membership profile, member card management, marketing campaign handling, and bonus inquiry.

By using EPICOR CRM, information of customer purchase behavior and dining preference can gathered so that our client can provide comprehensive support for its customers. Integrated with the EPICOR BI solution, it helps dig into the data's full potential and convert it into usable information to deliver integrated analysis and produce customized management reports that contribute to precise decision-making. Based on the collected data, the company can execute multi-dimensional segmentations for targeted membership activities and perform ROI analysis on marketing programs.

The company has noted a number of benefits gained after the deployment. Customer communications quality and focuses have improved, key information can be delivered to the right person at the right time; marketing activities can be better targeted for selected valuable customers. As a result, the company can achieve higher quality of customer service, enhanced customer loyalty, which leads to revenue growth. On an operational level, the solution improves efficiency and increases productivity derived from interactive data analysis, which turns into actionable business processes and targeted results.